“Where are you today?”

The problem

Your customers are guessing.

They check Facebook. They ask in the village group. Someone posts “anyone seen the van?” and by the time you reply you’ve moved on.

Meanwhile you’re parked up somewhere perfectly good, wondering why it’s quiet — and the people who’d have walked down are indoors, because they didn’t know you were there.

A queue doesn’t form because you arrived. It forms because people knew you’d arrived.

What you get

Three things, and nothing you won’t use.

A live map

Your position, updating as you move. Customers open your page and see where you are right now — not where you said you’d be this morning.

Your own website

Your name, your photos, your menu, your prices. Not a listing on somebody else’s app next to forty other vans.

Orders before you arrive

Customers order ahead and pick a collection time you’re already going to be there. It’s made up and waiting when they walk over, and they pay you at the van like they always did.

Already running

Built for a real van, not a pitch deck.

This didn’t start as a product. It was built for one ice cream van that needed it, and it has been running her business every trading day since — map, menu, photos, orders, the lot.

So nothing on this page is a promise about what we’ll build. It’s a description of something already working, every day, for somebody who depends on it.
See a working site → · a made-up van on the real system. Between nine and nine it is out, and the pin moves.

What it's like to run

Don't take our word for it — it's running below.

The window on the left is not a picture. It is a real trading site on the real system, loading right now in your browser. The van is made up so that nobody's actual business is on show; everything around it is what you would be handed.

What your customers see

Live, not a screenshot

Their own website

Your name, your photo, your prices — not a listing inside somebody else's app. Between nine and nine the van is out and the pin moves across the map on its round; outside those hours it says so plainly, which is what a real van does at midnight.

Scroll it, and press Order ahead if you want to go through the whole thing — pick a couple of cones, choose a collection time, put a name to it. It is the same ordering your customers would use, so put an order through and see what turns up.

Open it properly →

In the van

Recorded off a phone running the app — no edits, nothing sped up.

One app for the whole day

Press start when you head out and the map goes live. Orders come in while you drive; mark one ready or collected with a thumb. Run out of whippy and you switch it off — it disappears from your site straight away, so nobody orders what you haven't got.

It is your own app with your own name on it, not somebody else's tracker with our logo stuck on the side.

What you see

An orders list showing three orders with names, phone numbers, items, collection times and totals. — **Orders as they land**Who, what, when, and what it comes to — with anything they've told you, like an allergy, sat against the order rather than buried in an email.

The On The Round dashboard showing the van's pairing panel and the section for changing how the site looks. — **One page that runs it**Pair the phone, change how the site looks, edit the menu, set your stops. Nothing buried four menus deep, because the person doing this is usually doing it in a hurry.

Pricing

One price. First month free.

Everything

£29 / month

Live map your customers can bookmark
Your own website, with your name on it — not a listing on somebody else's app
Menu, photos and prices you edit yourself
Online orders for collection, at the times you're actually there
An email the moment an order comes in, so you're not watching a screen
Pause for the winter — your site and photos wait for you

First month free. Nothing is charged for 30 days, and cancelling before then costs you nothing.

We take card details at the start so your site can go live straight away — Stripe holds them, we never see them.

One price, and we don’t sell anything else. Your location data is yours — it goes to your customers on your page, and nowhere else. That’s the whole reason there isn’t a free version.

The practical bits

How the tracking actually works.

What do I need in the van?

A phone with signal. You install our app, point its camera at the code on your dashboard, and press start when you head out. That’s it — no box to fit, no installer and nothing wired in. On Android that is our own app with your name on it. Our iPhone app isn’t finished yet, so until it is there’s a free stand-in — see “I’ve got an iPhone” below.

Does it drain the battery?

Keep it on a charger like you would a sat-nav — it’s doing roughly what a maps app does. If it ever seems to stop when the screen goes off, that’s your phone saving battery, and there’s a setting in the app to put right.

Can people see where I am when I’m not working?

No. It only tracks between you pressing start and pressing stop. Stop it and the map says you’re not out — it doesn’t show your last position or where you went home.

What if I lose signal?

Nothing is lost. Positions wait on the phone and go up as soon as signal returns, so the map catches up to where you actually are instead of sitting on a dead spot.

What else does the app do?

Orders come to it, so you can see what to make next and mark them collected without leaving the van. You can take something off your menu the moment it runs out — it disappears from your site straight away — and it shows where you’re meant to be today, with your link ready to paste when somebody asks on Facebook.

Have you got an iPhone app?

Not yet. Until it’s out, a free app called Traccar Client does the tracking properly and takes two minutes to set up — we give you the exact settings. Orders and the rest are on your dashboard in the meantime, and we’ll tell you the day ours lands.

I already have a website.

Keep it, and put your map on it — the link works from anywhere, and people who already know your address still find you. Your own domain pointing straight at us is coming; it isn’t here yet.